Habitat Decorating was established in 1977. Marsha Davis was a window decorator for Colbert Volk Department Store. She started with Colbert's in 1974. One of her constituents was decorating showrooms for Southwest Shoe Travelers and asked if she would like to participate and gave her one of his customers, Joyce Shoes. Joyce Shoes referred her to other Southwest Shoe Travelers Vendors creating an opportunity to grow. In 1977 she created the company now known as Habitat Decorating Inc